The Daily Stat: Face Time Really Matters

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Harvard Business Review
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JANUARY 21, 2010
Face Time Really Matters
Because of the importance of nonverbal forms of communication, face-to-face interactions have a big impact on people's thinking and emotions. In a research study, some 30% of the variation in university students' political views turned out to be a function of their face-to-face exposure to others' opinions, according to Alex Pentland of MIT.
Source: Defend Your Research: We Can Measure the Power of Charisma in Harvard Business Review, January-February 2010
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