Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | |  | | JANUARY 11, 2010 | Merging Sales Forces Is a Key Step in M&A | | Sales force integration is central to realizing the often-elusive value of mergers. In a recent McKinsey survey that asked M&A professionals which function was most in need of improvement during the integration phase, the most frequently cited was sales and marketing (by 27% of respondents), followed by human resources (20%). | |  | | Source: Mastering sales force integration in a merger | | Copyright © 2009 McKinsey & Company. All rights reserved. Reprinted by permission. | | | | RELATED PRODUCT |  | | To Get Value from a Merger, Grow Sales | | Harvard Business Review Article | | After a merger, managers should strengthen sales and marketing before cutting costs. Revenue growth generates long-term shareholder value. | | | | | | | | | ADVERTISEMENT | | | |  | | | | | | Follow the Stat: |  |  | | | | LATEST POSTS | | | | PREVIOUS STATS | | | |  | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada) | | |