The Daily Stat: Merging Sales Forces Is a Key Step in M&A

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Today's Stat is brought to you by McKinsey Quarterly
JANUARY 11, 2010
Merging Sales Forces Is a Key
Step in M&A
Sales force integration is central to realizing the often-elusive value of mergers. In a recent McKinsey survey that asked M&A professionals which function was most in need of improvement during the integration phase, the most frequently cited was sales and marketing (by 27% of respondents), followed by human resources (20%).
Need for Improvement
Source: Mastering sales force integration in a merger
Copyright © 2009 McKinsey & Company. All rights reserved. Reprinted by permission.
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RELATED PRODUCT
To Get Value from a Merger, Grow Sales
To Get Value from a Merger, Grow Sales
Harvard Business Review Article
After a merger, managers should strengthen sales and marketing before cutting costs. Revenue growth generates long-term shareholder value.
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