Management Tip of the Day: Choose Clarity over Brevity

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Management Tip of the Day Harvard Business Review
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JANUARY 12, 2010
Choose Clarity over Brevity
Writing experts emphasize the importance of using as few words as possible to deliver your message. The evolution of technology has supported this trend toward brevity; see tweets, status updates, and text messages as examples. But we may have gone too far. Sometimes messages that are too brief sacrifice clarity and leave out crucial information. When crafting your next message, choose clarity over brevity; include all relevant information and be sure it is logically organized. This is as true for PowerPoint presentations and research reports as it is for emails. Being brief is important but not at the risk of being misunderstood.
Harvard Business Review Blog Today's Management Tip was adapted from "When Clarity is Not the Same as Brevity" by David Silverman.
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