Social Media Optimization for Small Business

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Volume 4 Issue 3 January 21, 2010 Social Media Optimization for Small Business Ford does it. General Mills does it, too. Even educated mom and pop stores do it, so perhaps you should be considering adding online social networking to your tool kit as well. As the world of business increasingly migrates online, it makes sense for savvy businesses owners to connect with each other – and find new opportunities – online. With the wealth of free online tools, such as LinkedIn and Facebook, and a host of customizable software available the process can seem easy to get into. But as you'll learn from this newsletter, social networking online delivers the best results if you take a considered and strategic approach. That way you can not only make connections online, but also help your business grow. Six Success Tips for Business Social Networking In case you've been off-planet for the past several years, "social networking" has become the talk of the Internet. And more to the point, it's now an essential tool for business...Read more Question (reestan): Can social media help a b2b company like mine? Answer (ewolfram): Don't blog or tweet about what you're eating. Blog or tweet about new things in your industry, new products or services you're trying, support issues, conferences and industry news. Got Your Own Business Question? Ask it at Business.com Answers. Guide to Social Networking Software By Lisa L. Jackson Consider social networking software products if none of the online social networking communities currently available offer the features you want or need…Read more Getting the Most Out of LinkedIn By Greg Brown Making good use of this online social networking community's power, versatility and reach is a must in today's business environment …Read more

Startup Technology Management Money and Finance FAST TRACK Quick reads and cool tools for your business New Network for Small Biz: Talkbiznow is a new interactive social network for small business that provides voice and web conferencing services. Entrepreneurs can use the site to share documents and PowerPoint presentations, conduct sales calls, and even host conferences. Optimize Your Online Presence: Link your various social media accounts with CloudProfile, a monthly service that helps you get discovered online by cross-syndicating content across social media platforms and identifying customer engagement opportunities. SOLUTION OF THE WEEK Listen to Your Audience: Before engaging social media communities, take a step back and determine your customers' needs. Useful content and support is key to using social media effectively. Knowing what kind of content is important to your audience is absolutely essential. Employees Government Internet & Ecommerce Legal Management Money & Finance Operations Sales & Marketing Startup Technology Guides by Region Guides by Business Type

 

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