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 | | The Design of Business: Why Design Thinking Is the Next Competitive Advantage | | by Roger L. Martin | | Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
"Best Design and Architecture Books of 2009" — Fast Company
"Best of Innovation & Design Books 2009" — Business Week
"Best of 2009 Books" — Globe & Mail
"Business Book Awards of 2009" — 800-CEO-READ | | | | |
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 | | Getting to Plan B: Breaking Through to a Better Business Model | | by John Mullins and Randy Komisar | | Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
"Best Books for Business Owners in 2009" — Inc. Magazine
"Best of Innovation & Design Books 2009" — Business Week | | |
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 | | Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean | | by Roberto Verganti | | In Design-Driven Innovation, Roberto Verganti introduces a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers.
"Best of Innovation & Design Books 2009" — Business Week | | |
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 | | The Silver Lining: An Innovation Playbook for Uncertain Times | | by Scott D. Anthony | | Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. The Silver Lining explains how to master this seemingly impossible challenge.
"Best of Innovation & Design Books 2009" — Business Week
"Best IT-Business Books of 2009" — CIO Insight | | |
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 | | Innovation Tournaments: Creating and Selecting Exceptional Opportunities | | by Christian Terwiesch and Karl T. Ulrich | | Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach, this book demonstrates how to systematically identify exceptional opportunities for innovation.
"Best of Innovation & Design Books 2009" — Business Week | | |
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