Business: Clients seeking more analytics in CRM solutions

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Info. Technology News - Friday, February 12, 2010

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* Clients seeking more analytics in CRM solutions - Intelecto - Colombia, Regional

Latin American clients - particularly in the education and energy sectors - are demanding more analytics modules in their CRM solutions, the general director of Colombian IT firm Intelecto, Diego Valencia, told BNamericas.

Electricity companies are turning to CRM solutions to gather and manage information gathered by sales reps, which make more than a dozen on-site client visits every week. Meanwhile, educational institutions use CRM to manage student recruitment, admission and retention.

"Th ... more
http://www.bnamericas.com/news/technology/Clients_seeking_more_analytics_in_CRM_solutions_-_Intelecto/174076047

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In-deph interview
* Ramón van ZantenIndustry standard servers director for multi-country Latin America - HP<p><em>In January, HP and Microsoft announced a global solution integration agreement worth US$250mn. The accord covers a range of products from hardware to business applications, as well as managemen... more

http://www.bnamericas.com/interviews/technology/Ramon_van_Zanten_,HP,/174076047

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