The Daily Stat: Brand Experience Matters to Consumers More Than Loyalty Clubs

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile FEBRUARY 3, 2010 Brand Experience Matters to Consumers More Than Loyalty Clubs Some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they'd give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs. Source: CMO Council Share Today's Stat: RELATED PRODUCT Brand Report Card Harvard Business Review Article Most managers recognize the value in building and properly managing a brand. But few can objectively assess their brand's strengths and weaknesses. ADVERTISEMENT Follow the Stat: LATEST POSTS Get Ready To Be a Changemaker Can Management Oaths Be Made Less Mockable? Innovation Teams Lack Data, Structure The Problem with the Data-Information-Knowledge-Wisdom Hierarchy Get the latest posts every morning! PREVIOUS STATS Insiders Make Better CEOs Day of Reckoning Looms for World's Big Borrowers The Worst Highway Bottleneck in the U.S.? Hundreds More U.S. Firms Likely to Default in Next Two Years Companies Get Blamed for People's Financial Situations U.S. Bank Earnings Likely to Continue Struggling Has the Upturn Already Begun? Current Travel Slump Marks a Big Shift Face Time Really Matters Clean Tech Takes Decades to Achieve Widespread Acceptance HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)