The Daily Stat: The Looming Water Crisis

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Today's Stat is brought to you by McKinsey Quarterly
FEBRUARY 8, 2010
The Looming Water Crisis
Many countries face a growing gap between the amount of water they can supply reliably and the amount they need. By 2030, water supplies will satisfy only 60% of global demand — and less than 50% in many developing regions where water supplies are already under stress. Governments will have to manage demand by raising the price of water or capping the amount users can draw.
The Water Imperative
Source: The business opportunity in water conservation
Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission.
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