Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | FEBRUARY 8, 2010 | The Looming Water Crisis | | Many countries face a growing gap between the amount of water they can supply reliably and the amount they need. By 2030, water supplies will satisfy only 60% of global demand — and less than 50% in many developing regions where water supplies are already under stress. Governments will have to manage demand by raising the price of water or capping the amount users can draw. | | | | Source: The business opportunity in water conservation | | Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission. | | | | | | RELATED PRODUCT | | | Seize Advantage: Turn Crisis to Opportunity | | HBR OnPoint Executive Edition | | Every day's news is filled with one crisis after another. From the macroeconomic failures of governments to the microtragedies of layoffs to the devastation caused by terrorist attacks and natural disasters, critical moments are not in short supply. How do you succeed in an environment like this? | | | | | | | | | ADVERTISEMENT | | | | | | | | | | Follow the Stat: | | | | | | | | LATEST POSTS | | | | | | PREVIOUS STATS | | | | | | | | | | | | | | | | | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada) | | |