The Daily Stat: Prestige Seekers Would Lead the Charge on E-Cars

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile FEBRUARY 11, 2010 Prestige Seekers Would Lead the Charge on E-Cars 350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would be ready to buy an electric automobile today, even if it were priced some $13,500 above the sticker on a comparable conventional car, Bain & Company research shows. These "eco-prestige" customers would lead the way in buying electric vehicles, according to Bain's study of more than 4,000 urban car owners. Source: Bain & Company Share Today's Stat: RELATED PRODUCT How to Jump-Start the Clean-Tech Economy Harvard Business Review Article Billions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. There's a far better approach, however. ADVERTISEMENT Follow the Stat: LATEST POSTS Four Innovation Lessons from Anheuser-Busch Rodrigo Baggio's Persuasive Leadership Five Collaboration Mistakes Leaders Should Avoid "Undercover Boss" and the Missing Information Loop Get the latest posts every morning! PREVIOUS STATS Sales Reps Get Hit with Double Whammy Achieving Sustained Growth: No Cakewalk The Looming Water Crisis Starbucks' Calorie Postings Lead to Less Calorie Consumption Jobless Ex-Managers Turn to Entrepreneurship Brand Experience Matters to Consumers More Than Loyalty Clubs Insiders Make Better CEOs Day of Reckoning Looms for World's Big Borrowers The Worst Highway Bottleneck in the U.S.? Hundreds More U.S. Firms Likely to Default in Next Two Years HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)