The Daily Stat: Starbucks' Calorie Postings Lead to Less Calorie Consumption

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile FEBRUARY 5, 2010 Starbucks' Calorie Postings Lead to Less Calorie Consumption Starbucks customers in New York showed a 6% decrease in calories per transaction after restaurants were required to post calorie data, according to PhD candidate Bryan Bollinger and associate professors Phillip Leslie and Alan Sorensen of Stanford University. Most of the decrease comes from customers' buying fewer food items; nevertheless, Starbucks' overall revenue was unaffected by the new consumer behavior, the researchers report. Source: Stanford Graduate School of Business Share Today's Stat: RELATED PRODUCT Tap Consumers' Desire for "Shoulds" Harvard Business Review Article Research shows that people favor pleasurable "want" options if the consequences are immediate, and good-for-you "should" options if the consequences will occur in the future. That finding offers potentially profitable opportunities. ADVERTISEMENT Follow the Stat: LATEST POSTS Poka-Yoke is Not a Joke A Better Way to Break Up the Banks Davos 2010: Davos and the Real World Sometimes, It's Better to Brainstorm Alone Get the latest posts every morning! PREVIOUS STATS Jobless Ex-Managers Turn to Entrepreneurship Brand Experience Matters to Consumers More Than Loyalty Clubs Insiders Make Better CEOs Day of Reckoning Looms for World's Big Borrowers The Worst Highway Bottleneck in the U.S.? Hundreds More U.S. Firms Likely to Default in Next Two Years Companies Get Blamed for People's Financial Situations U.S. Bank Earnings Likely to Continue Struggling Has the Upturn Already Begun? Current Travel Slump Marks a Big Shift HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)