Featuring the Flaw

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Featuring the Flaw Scott Anthony Don't fix product weaknesses; find customers who think they're strengths. Real Leaders Don't Do Focus Groups Dan Pallotta Leave the reference points — and the competition — behind. Read more. A Smart Way to Segment Green Consumers Jacquelyn Ottman Customers' green interests reveal insights about how to target them. Read more. Calorie Labeling at Starbucks (727 Words, 6 Minutes to Read) Scott Berinato New research suggests that posting calorie counts in fast food restaurants may actually increase revenue. Read more. The Brand Report Card Harvard Business Review Article Most managers recognize the value in building and properly managing a brand. But few can objectively assess their brand's particular strengths and weaknesses. Most have a good sense of one or two areas in which their brand may excel or may need help. But, if pressed, many would find it difficult even to identify all the factors they should be considering. In Asia, Marketing 101 Doesn't Work Dae Ryun Chang How global companies can move beyond traditional marketing tactics and find success in Asia. Read more. ADVERTISEMENT BEST SELLERS 10 Must-Read Articles from HBR Guide to Better Business Writing HBR 2009: A Year of Management Ideas on CD HBR's Must-Reads on Managing Yourself How to Get the Right Work Done ADVERTISEMENT HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)