The Daily Stat: High Patient Turnover Hampers Personalized Medicine

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Today's Stat is brought to you by McKinsey Quarterly
MARCH 8, 2010
High Patient Turnover Hampers Personalized Medicine
The high customer turnover of many U.S. commercial health-care payers limits the potential usefulness of what's known as "personalized medicine" — a tailored approach to treatment based on the molecular analysis of genes, proteins, and metabolites. High turnover makes it less economically attractive for these payers to reimburse younger patients for tests and interventions to treat conditions that tend to occur later in life. The BRCA1 breast-cancer test is a case in point. Europe's single-payer systems, with lower turnover, are less exposed to this challenge.
The Churn Effect
Source: The microeconomics of personalized medicine
Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission.
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