The Daily Stat: Why You're Hungry When You Watch Movies

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MARCH 9, 2010 Why You're Hungry When You Watch Movies 1,180. That's the number of food-related brand placements in a sample of 200 movies studied by Lisa A. Sutherland of Dartmouth's Hood Center for Children and Families and three other researchers. The biggest genres for such placements are comedy, action/adventure, and horror. Most of the food placements are for "energy-dense, nutrient-poor" products or product lines, the researchers say. Source: American Academy of Pediatrics (PDF) Share Today's Stat: RELATED PRODUCT Marketing Malpractice: The Cause and the Cure Harvard Business Review Article Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill — they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. ADVERTISEMENT Follow the Stat: BEST SELLERS 10 Must-Read Articles from HBR Guide to Better Business Writing HBR 2009: A Year of Management Ideas HBR's Must-Reads on Managing Yourself How to Get the Right Work Done PREVIOUS STATS High Patient Turnover Hampers Personalized Medicine Gone with the Wind Still the Box-Office King Shipping Your Luggage Can Save Money The Top Low-Cost Retailers Spend on Customer-Facing Operations Reference Checks Find Discrepancies for Auto-Dealer Applicants Government: The 800-Pound Gorilla? Most Global Profits Come from Turbulent Industries Big-City Rush Hour Blues Now Afflict Smaller Cities Adding Female Directors Hurts Norwegian Firms' Value Layoffs Among Men Boost Women's Share of Workforce HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)