Management Tip of the Day: A Cheap and Instantly Effective Social Media Idea

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MARCH 23, 2010 A Cheap and Instantly Effective Social Media Idea Many companies cite lack of time, budget, and experience as reasons for not venturing into the social media arena. However, there are options for building a low-cost and relatively low-maintenance online presence. For example, invite customers to submit ideas and suggestions about your products and services through an online suggestion box. Allow users to rate the ideas so that the best ideas rise to the top. It's cheap — there are pre-fab solutions out there that you can easily adapt. It's effective — while you're building an online presence, you're simultaneously doing customer research and building your innovation pipeline. To maintain credibility and customer enthusiasm, be sure you implement the top ideas. Today's Management Tip was adapted from "Three Instantly Effective Social Media Ideas" by Alexandra Samuel. Read the full post and join the discussion » Share Today's Tip: RELATED PRODUCT Innovate — Inexpensively HBR Article Collection Nine out of ten new products fail. With such a meager ROI, how can your company fund the innovation so essential to profitable growth? Use the strategies contained in this HBR article collection to squeeze more out of every dollar you invest in innovation. ADVERTISEMENT Follow the Tip: BEST SELLERS 10 Must-Read Articles from HBR Guide to Better Business Writing HBR 2009: A Year of Management Ideas HBR's Must-Reads on Managing Yourself How to Get the Right Work Done PREVIOUS TIPS 6 Steps to Sizing Up a Negotiation 3 Tips for Assessing a Job Offer 3 Tips for Downsizing the Right Way How to Be a Good Leader in a Recession 3 Efficiency Tips for the Part-Timer Contemplating a Job Change? Think Long Term 3 Ways to Keep Your Frenemies from Holding You Back Improve Customer Service with 3 Ts 3 Tips for Enduring the Trials of Entrepreneurship Answer these Strategy Questions Simultaneously HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)