| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | MARCH 26, 2010 | | Let Your Customers Sell to Themselves | | | No one really likes to be sold to. Even the savviest salesman has to overcome people's resistance to the show-and-tell aspect of selling. Instead of persuading your customers to buy, try letting them sell to themselves. Don't just show them what is great about your products or services, let them experience and experiment. In a digital setting this may mean letting people participate in the creation of a new product or service (see Apple's App Store). In a retail setting, this could be providing samples or spaces in your stores where customers try out your products. Not only will this approach help you sell more, if used correctly, it will likely also teach you something about what your customers want. | | | | | | Read the full post and join the discussion » | | | | | | | | RELATED PRODUCT |  | | | Staple Yourself to an Order | | | Classic Harvard Business Review Article | | | It's fashionable to talk of being "customer oriented." But regardless of how companies attempt to flatten their organizations or empower frontline workers, the simple truth is that every customer's experience is determined by the order management cycle (OMC). | | | | | | | | | | ADVERTISEMENT | | | |  | | | | | | | Follow the Tip: |  |  | | | | | | | BEST SELLERS | | | | | | | | PREVIOUS TIPS | | | | | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
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