Bradesco, BB's new Elo brand aims for 15% market share, US$570mn in synergies

Business News Americas Ltda.
Latin America's Business Information Leader

Banking News - Thursday, April 29, 2010

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Free Content of the day

* Bradesco, BB's new Elo brand aims for 15% market share, US$570mn in synergies - Brazil

Brazilian banks Bradesco (NYSE: BBD) and federally controlled Banco do Brasil (BB) are seeking a 15% market share in five years and 1bn reais (US$570mn) in synergies from their new national card brand Elo, executives from the banks told a conference call regarding the launch.

"New brands may be issued by any bank in Brazil that wants to come on board," the head of Bradesco Cartões, Marcelo de Araújo Noronha, said during the call, noting that the banks expect the market share to come mostly from ... more
http://www.bnamericas.com/news/banking/Bradesco,_BB*s_new_Elo_brand_aims_for_15*_market_share,_US*570mn_in_synergies/185095106

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In-deph interview
* Roberto UreñaPresident - AMFE<p><em>Mexico's special-purpose finance companies (sofoles) and multi-purpose finance companies (sofomes) had a tough year in 2009, pinched on one side by tightening liquidity and on the other by borr... more

http://www.bnamericas.com/interviews/banking/Roberto_Urena_,AMFE,/185095106

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