What Trust Brings to Amazon, Zappos, and USAA

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Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile What Trust Brings to Amazon, Zappos, and USAA Peter Merholz By trusting customers, the companies have created services that competitors can't, or don't want to, copy. Why One Entrepreneur Threw His iPad Into a Blender H. James Wilson and P.J. Guinan Three guidelines for smart experimentation. Read more. Where Most New Product Launches (But Not Apple's) Go Wrong Julia Kirby The iPad is just the latest example of how Apple excels where most companies falter. Read more. Marketing to the Adolescent's Desire for Misery Andrew O'Connell A sizable number of people ages 14 to 18 appear to want to be in bad moods now and then. Read more. Guide to Persuasive Presentations NEW! Special 10-Article Collection Are you preparing an important presentation? Does public speaking make your face flush and your heart race? Are you struggling to create a concise, powerful argument? Packed with practical advice on everything from structuring content to overcoming stage fright, this guide will give you the tools and confidence you need to master public speaking. You may also be interested in our Guide to Better Business Writing and our Guide to Getting a Job. Both are available for immediate download. Marketing on "ROIDs" Part 5: The Digital Imperative Dick Patton For CMOs, digital is the new international. Read more. ADVERTISEMENT BEST SELLERS Financial Intelligence Collection 10 Must-Read Articles from HBR HBR's Must-Reads on Managing Yourself Guide to Better Business Writing How to Get the Right Work Done ADVERTISEMENT HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)