| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | MAY 10, 2010 | | 3 Tips for Communicating the Numbers | | Many financial communications are dry and boring at best, confusing and unreadable at worst. The best communicators (see Warren Buffet) are able to talk about the numbers in a way that is clear, engaging, and compelling. Here are three tips for more effective fiscal messages: - Don't overly focus on the numbers. It's your job to explain the "so what." Numbers should only be used to support your main points.
- Use metaphors and analogies. You don't need to wax poetic, but using metaphors can help you avoid the jargon that often plagues financial messages.
- Be honest and transparent. Candidness instills confidence in your audience; they don't want to feel like you're hiding something or trying to gloss over the bad news.
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