Management Tip of the Day: 3 Tips for Communicating the Numbers

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Management Tip of the Day
Harvard Business Review
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MAY 10, 2010
3 Tips for Communicating the Numbers
Many financial communications are dry and boring at best, confusing and unreadable at worst. The best communicators (see Warren Buffet) are able to talk about the numbers in a way that is clear, engaging, and compelling. Here are three tips for more effective fiscal messages:
  1. Don't overly focus on the numbers. It's your job to explain the "so what." Numbers should only be used to support your main points.
  2. Use metaphors and analogies. You don't need to wax poetic, but using metaphors can help you avoid the jargon that often plagues financial messages.
  3. Be honest and transparent. Candidness instills confidence in your audience; they don't want to feel like you're hiding something or trying to gloss over the bad news.
Harvard Business Review Blog Today's Management Tip was adapted from "Financial Communication, Warren Buffett Style" by Karen Berman and Joe Knight.
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