| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | MAY 24, 2010 | | What's Your Leadership Brand? | | A leadership brand tells people what is distinctive about you as a leader and communicates what you have to offer. Summarizing your brand in a statement is a useful and often enlightening task. First, answer two important questions: - What do you want to be known for?
- What results do you want to achieve in the next 12 months?
Take these two answers and put them into the following statement: I want to be known for ______ so that I can deliver ______. Once you have your statement, be sure that you are living up to it. Ask others for input on whether you are achieving your goals and whether they see your leadership brand in the same way you do. | | | | | | Read the full blog post and join the discussion » | | | | | | | | RELATED PRODUCT |  | | | Leadership Brand | | | Harvard Business Press Book | | | Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand. In this book, the authors show how branded leadership delivers unique value for firms' investors, customers, and employees. | | | | | | | | | | ADVERTISEMENT | | | |  | | | | | | | Follow the Tip: |  |  | | | | | | | PREVIOUS TIPS | | | | | | | | BEST SELLERS | | | | | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
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