| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | |  | | | | | | |  | |  | | Beating the Odds When You Launch a New Venture | | | May 2010 Harvard Business Review Article | | | Despite the popular image of entrepreneurs as risk-loving cowboys, the reality is that great entrepreneurs don't take risks — they manage them. The authors counsel managers to recognize that not all risks are created equal. | | | | | | |  | | | | | | | | ADVERTISEMENT | | | |  | | | | | | | BEST SELLERS | | | | |  | | | ADVERTISEMENT |  | | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada) | | |