The Daily Stat: The B-Flat Heard Round the World

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Harvard Business Review
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JUNE 23, 2010
The B-Flat Heard Round the World
After the 2010 World Cup got underway and viewers were exposed to the drone of vuvuzelas, positive mentions of the plastic horns by bloggers dropped 19 percentage points, from 57% to 38%, and negative mentions rose 18 points, from 38% to 56%, according to Social Radar. The pitch of vuvuzelas, of which 30,000 were sold in South Africa during the first two weeks of the games, is approximately a B-flat.
Source: Gizmodo
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