Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | JUNE 23, 2010 | The B-Flat Heard Round the World | | After the 2010 World Cup got underway and viewers were exposed to the drone of vuvuzelas, positive mentions of the plastic horns by bloggers dropped 19 percentage points, from 57% to 38%, and negative mentions rose 18 points, from 38% to 56%, according to Social Radar. The pitch of vuvuzelas, of which 30,000 were sold in South Africa during the first two weeks of the games, is approximately a B-flat. | | Source: Gizmodo | | | | | | RELATED PRODUCT | | | Seizing the White Space | | Harvard Business Press Book | | Business model innovation is the key to unlocking transformational growth — but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. | | | | | | | | | ADVERTISEMENT | | | | | | | | | | Follow the Stat: | | | | | | | | BEST SELLERS | | | | | | PREVIOUS STATS | | | | | | | | | | | | | | | | Job Seekers, Take Note | | | | | | | | | | Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » | | | | | | | | | | | | | | | | | | | | | | | | | | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada) | | |