The Daily Stat: Beckham's Tout is a Boon for Lego

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile JULY 23, 2010 Beckham's Tout is a Boon for Lego Sales of Lego's Taj Mahal kit rose 663% after soccer superstar David Beckham told fans in an internet chat that he had recently built the model, one of Lego's most challenging and expensive ($300), in a hotel room in Italy. Lego makes figurines representing Beckham and his wife, Victoria. Source: CNN Share Today's Stat: RELATED PRODUCT Innovating a Turnaround at LEGO Harvard Business Review Article Though the overall toy market is declining, LEGO's revenues and profits are climbing — largely because it revamped its innovation efforts to align with strategy. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS Gay Couples Save More for Retirement Double-Major Grads Earn More The Wages of Boredom: Heart Disease Word of Mouth Matters a Lot to Consumers Blondes — and Their Husbands — Earn More Chilly Offices Limit Productivity More Consumers Labeled as High Credit Risks The Slim Wages of U.S. Pro Soccer Eurozone Execs Report Slow Recovery Economics Degree Is Best Route to CEO Job Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)