The Daily Stat: Older Consumers Will Drive Spending

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile JULY 26, 2010 Older Consumers Will Drive Spending People over the age of 55 will drive two-thirds of all growth in consumer spending in France over the next two decades, a McKinsey study finds. They will account for all of the increase in recreation, food eaten at home, utilities, and gasoline and for 33% of the increase in electronics. These findings have implications for other developed countries, too. Source: Older, smarter, more value conscious: The French consumer transformation Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission. Share Today's Stat: RELATED PRODUCT Five Rules for Retailing in a Recession Harvard Business Review Article In tough times, many retailers focus on their most loyal customers. That seems sensible enough. But, paradoxically, your most loyal customers are not your best source of revenue growth in a recession. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS Beckham's Tout is a Boon for Lego Gay Couples Save More for Retirement Double-Major Grads Earn More The Wages of Boredom: Heart Disease Word of Mouth Matters a Lot to Consumers Blondes — and Their Husbands — Earn More Chilly Offices Limit Productivity More Consumers Labeled as High Credit Risks The Slim Wages of U.S. Pro Soccer Eurozone Execs Report Slow Recovery Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)