The Daily Stat: World Cup Ball Gives Adidas Top "Share of Buzz"

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile JULY 7, 2010 World Cup Ball Gives Adidas Top "Share of Buzz" Online discussions about the official World Cup ball — the Jabulani — have given its maker, Adidas, a 25.1% share of World Cup buzz, besting rival Nike, whose buzz share recently stood at 19.4%, according to Nielsen. Goalkeepers have complained that the ball moves unpredictably. Source: Nielsen Wire Share Today's Stat: RELATED PRODUCT Groundswell: Winning in a World Transformed by Social Technologies Harvard Business Review Press Book Corporate executives are struggling with a new trend: people using online social technologies to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry — and it's utterly foreign to the companies running things now. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS More Dads Become Primary Caregivers Whistle-Blowers' Impact Depends on the Press Don't Sit Up Straight Only 82% of U.S. Women Give Birth Job-Seeking Hardly a "Full-Time Job" for Most Unemployed Corporate Cost-Cutting Programs Fizzle Close High-School Friendships Point to Higher Wages States Face a Third Year of Revenue Shrinkage 3 Tips for Getting Out of Your Boss' Shadow Clothing for Big Women Bucks Downward Trend in Apparel Sales Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)