Management Tip of the Day: 3 Elements to Include in Your Next Change Campaign

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile JULY 21, 2010 3 Elements to Include in Your Next Change Campaign Changing employee behavior is hard because it's not a one-time decision, but rather an ongoing campaign that requires dedication and perseverance. Next time you need to spearhead a change campaign, incorporate these three elements: Memorable messages. Clear, memorable, succinct messages are the foundation of a change campaign. Create a message that is emotionally compelling and easily repeated. Stories. People remember stories better than they do numbers or facts. Tell stories about why the change is important or that illustrate the benefits of changing. Call to action. For any campaign to be successful, the audience needs to know what it can do. Be clear about the action you want your people to take and ways they can start today. Today's Management Tip was adapted from "Five Tips for Leading Campaigns for Change" by Rosabeth Moss Kanter. Read the full blog post and join the discussion » Share Today's Tip: RELATED PRODUCT HBR's 10 Must Reads on Change HBR Article Collection — Save More than 60% 70% of all change initiatives fail. But the odds turn in your company's favor once you understand that change is a multi-stage process — not an event — and that persuasion is key to establishing a sense of urgency, winning support, and silencing naysayers. ADVERTISEMENT Follow the Tip: PREVIOUS TIPS 3 Tips for Resolving a Conflict with Your Coworker How to Ask for a Reference Letter 3 Things to Do if You Feel Stuck in Your Job 2 Steps to Changing Your Bad Habits 3 Tips for Strengthening Your Big-Picture Skills 4 Things Your Employees Need From You Know the 3 Ingredients of Important Conversations 3 Tips for Defending without Being Defensive Get Yourself a "Bitsmith" Remove the Mental Barriers to Career Success BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)