Ramona and Business: Should Beverly Cleary Have Held Out?

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Ramona and Business: Should Beverly Cleary Have Held Out? Paul Nunes The children's author was a longtime holdout. Was this the right time to go Hollywood? What the Detroit Public Schools Can Teach Marketers Shiv Singh and Peter Carter The DPS's "I'm In" campaign received the top marketing award of the year. Two of the judges explain why. Read more. The Hazards and Rewards of Rebranding by Abbreviation, from BP to the Y Gardiner Morse Five questions for companies considering renaming. Read more. Why Buying Marketing Data Is like Buying a Used Car Ruth P. Stevens Buyer beware. Data compilers are both more accurate — and less similar — than you think. Read more. The Man Who Sold America NEW! Harvard Business Review Press Book Palmolive, Sunkist, Kleenex, Goodyear. You know the names, but do you know the man who put these brands on the map? The Man Who Sold America is the fascinating story of Albert D. Lasker, often referred to as the father of modern advertising. Lasker invented "reason why" advertising, which is still used today to amplify powerful ideas. An engaging story to add to your summer reading list. Social Media's Critical Path: Relevance to Resonance to Significance Brian Solis Companies often get into social media for the wrong reasons and end up with the wrong results. It doesn't have to be this way. Read more. ADVERTISEMENT BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing ADVERTISEMENT Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)