Weekly Hotlist: The World Cup Brand Winner: Adidas or Nike?

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile The World Cup Brand Winner: Adidas or Nike? Elie Ofek How one of them exploited a recent trend to pull off an upset. GLOBAL BUSINESS Real Prosperity Doesn't Come from Stimulus — or Austerity Umair Haque Economics and management desperately need to have a new debate. Read more. DISRUPTIVE INNOVATION Grooming Leaders to Handle Ambiguity Scott Anthony How are you preparing young leaders for the new normal of constant change? Read more. ECONOMY China's Exchange Rate Policy: What's Really Going On Liu Shengjun The economy may be changing faster than the renminbi's value suggests. Read more. How Brands Become Icons Harvard Business Review Press Book Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, companies like these are more than brands — they are cultural icons. In this book, you'll learn how managers create brands that resonate so powerfully with consumers. LEADING PEOPLE Lessons on Leadership: From Mandela to Obama Video An interview with Rick Stengel of Time and David Remnick of The New Yorker. Read more. COMMUNICATION The Subtleties of Strategic Swearing Harvard Business IdeaCast Bob Sutton on good bosses who use bad words — on purpose. Read more. LEADERSHIP Who Is the New CEO? Vineet Nayar It's the Chief Enabling Officer, not the Chief Executive Officer. Read more. ORGANIZATIONAL BEHAVIOR Fail the Stress Test? You're Fired. Michael Schrage You, and the new business core competence. Read more. MANAGING YOURSELF When Adversity Strikes, What Do You Do? Paul Stoltz Adversity can hold you back — unless you harness it. Read more. ADVERTISEMENT MOST READ Retaining a Workforce That Wants to Quit Learning to Inspire Yourself How to Avoid Death by Presentation World Cup Leadership Lessons How to Start an Entrepreneurial Revolution in Six Months COMMENT OF THE WEEK "The CEO's role has transitioned from being the chief decision maker to creating empowered leaders within. Times, they are a changing." posted by RAJNISH BORAH JOIN THE DISCUSSION ADVERTISEMENT Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Weekly Hotlist" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)