The Daily Stat: Africa's Biggest Opportunity: Consumers

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 16, 2010 Africa's Biggest Opportunity: Consumers Multinational companies often overlook the substantial business opportunities created by Africa's economic growth: The consumer sector and three other categories could be worth a combined $2.6 trillion in annual revenue by 2020, according to new projections from the McKinsey Global Institute. Africa's consumer-sector growth is two to three times faster than developed economies'. Source: Sizing Africa's business opportunities Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission. Share Today's Stat: RELATED PRODUCT Emerging Giants Harvard Business Review Article Over the past 20 years, waves of liberalization have all but washed away protectionist barriers in developing countries. As multinational corporations stormed in, many local companies lost market share or sold off businesses — but some fought back. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS Gays Outdo Straights in Online Involvement A Quarter of U.S. Households Are Cell-Only Ex-Jocks Donate More After a Big College Win RFID Tags, Now in Your Underwear Hiring Plans Reveal Firms' Divergent Outlooks Male Teens Ready to Punch Coworkers Men Are Better at Parking Cars No Splashy Logos for High-End Consumers Shareholder Campaigns Are Limiting CEO Pay Low-Cost Competitors Change Our Lives Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)