The Daily Stat: Ex-Jocks Donate More After a Big College Win

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 11, 2010 Ex-Jocks Donate More After a Big College Win When a male ex-athlete's former college team wins a conference championship, his donations to his alma mater increase 7%, according to Jonathan Meer of Stanford and Harvey S. Rosen of Princeton. There's no such effect among female ex-athletes, however, and for alums who weren't athletes, the success of the school's teams has no impact on donations. Source: Princeton Center for Economic Policy Studies (PDF) Share Today's Stat: RELATED PRODUCT Causes and Effects Harvard Business Review Article Most companies make charitable donations, but few approach their contributions with an eye toward their brands. Those that do take such an approach commit talent and know-how, not just dollars, to a pressing but carefully chosen social need and then tell the world about the cause and their service to it. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS RFID Tags, Now in Your Underwear Hiring Plans Reveal Firms' Divergent Outlooks Male Teens Ready to Punch Coworkers Men Are Better at Parking Cars No Splashy Logos for High-End Consumers Shareholder Campaigns Are Limiting CEO Pay Low-Cost Competitors Change Our Lives A Teacher's Value: $100 per Percentile Point Study Finds Plagiarism in Residency Applications Fatal Medication Mistakes Spike in July Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)