The Daily Stat: Gays Outdo Straights in Online Involvement

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 13, 2010 Gays Outdo Straights in Online Involvement Gay men and women are more engaged with online content and social media than heterosexuals, with 73% belonging to Facebook, 54% reading blogs, and 29% using Twitter, compared with 65%, 40%, and 15%, respectively, for straight people, according to a Harris Interactive survey of U.S. adults. Homosexuals have created a virtual community and marketplace online, says Bob Witeck, a consultant specializing in marketing to gays. Source: Harris Interactive Share Today's Stat: RELATED PRODUCT From Market Segments to Strategic Segments Harvard Business Review Press Book Chapter After mastering the "four Ps" that help marketers identify and target market segments, the next step is building the value network — the cross-functional activities that use the firm's individual competences, processes, and assets to increase profit margin. ADVERTISEMENT Follow the Stat: BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing PREVIOUS STATS A Quarter of U.S. Households Are Cell-Only Ex-Jocks Donate More After a Big College Win RFID Tags, Now in Your Underwear Hiring Plans Reveal Firms' Divergent Outlooks Male Teens Ready to Punch Coworkers Men Are Better at Parking Cars No Splashy Logos for High-End Consumers Shareholder Campaigns Are Limiting CEO Pay Low-Cost Competitors Change Our Lives A Teacher's Value: $100 per Percentile Point Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)