Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | AUGUST 2, 2010 | Low-Cost Competitors Change Our Lives | | Low-cost competitors often stimulate far-reaching behavioral changes, a McKinsey study points out; for example, inexpensive air fares from carriers such as easyJet and Ryanair have led many people to work hundreds of miles from home. Some doctors in continental Europe have part-time practices in the UK to help meet practitioner shortages there, and construction workers commute from Central and Eastern Europe to jobs in Western and Northern Europe. | | Source: When companies underestimate low-cost rivals | | Copyright © 2010 McKinsey & Company. All rights reserved. Reprinted by permission. | | | | | | RELATED PRODUCT | | | How GE Is Disrupting Itself | | Harvard Business Review Article | | For decades, General Electric grew by developing high-end products at home and distributing them globally, with some adaptations to local conditions. Now they must do an about-face and learn to bring low-end products created specifically for emerging markets into wealthy markets. | | | | | | | | | ADVERTISEMENT | | | | | | | | | | Follow the Stat: | | | | | | | | BEST SELLERS | | | | | | PREVIOUS STATS | | | | | | | | | | | | | | | | Job Seekers, Take Note | | | | | | | | | | Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » | | | | | | | | | | | | | | | | | | | | | | | | | | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada) | | |