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AN ENCYCLOPEDIC COLLECTION OF
WORLD-CLASS MANAGEMENT EXPERTISE |
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| | | | The Business Fundamentals Series | | | | | | This collection will equip you with the experts' view of 13 key management topics. It offers exclusive material developed from recent "background notes" written by Harvard Business School professors for their MBA and Executive Education courses. | | | | | | | | | | | | | The Business Fundamentals Series comes with a 30-day money-back guarantee.
Yours for only $359** | | | | | | | |
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| Each title in the series presents a broad, multifaceted view of a key business topic and provides the basic skills that every executive needs in that area. And now this entire special collection — 13 volumes with over 1,800 pages in total — is available at a savings of over 20%. |
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| The Business Fundamentals Series covers topics from new product development and finance to strategy and marketing. It will provide indispensable business skills that can have immediate and continuing value for new managers and veteran executives alike. |
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| | | | THE BUSINESS FUNDAMENTALS SERIES PROVIDES: | | | | | | | | Indispensable business skills for new managers and veteran executives alike. | | | | | The experts' view of 13 key management topics — right at your fingertips. | | | | | Best practice principles in the area of competitive strategy, negotiation, HR management and much more. | | | | | | | |
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| This 13-volume set includes: |
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| Competitive Strategy | | | Covers ideas, issues, and best practice principles in the area of competitive strategy. | | |
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| Finance for Managers | | | Introduces managers to basic financial tools and concepts. | | |
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| Financing Entrepreneurial Ventures | | | Helps the entrepreneur negotiate the rugged terrain of financing a start-up and writing a business plan. | | |
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| Information Technology for Managers | | | Better equips managers to assess their IT needs. | | |
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| Leadership for New Managers | | | Addresses topics of concern to the new manager, including managing a team, exercising influence, and managing a boss. | | |
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| Managing Human Resources | | | Covers ideas, issues, and best practice principles in human resources management. | | |
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| Marketing Strategy | | | Addresses basic concepts, issues, and terminology in the field of marketing strategy. | | |
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| Negotiation | | | Offers practical frameworks and useful advice for managing different aspects of negotiation. | | |
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| New Product Development | | | Covers the tools, principles, and issues associated with the conceptualization and management of new product development. | | |
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| Reading Financial Reports | | | Acquaints managers with the language of financial accounting. | | |
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| Sales Management | | | Challenges sales managers to make their sales management structures and systems more competitive. | | |
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| Understanding Consumer Behavior | | | Addresses some of the key issues and terminology involved in researching, interpreting, and predicting consumer behavior. | | |
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| Understanding Costs | | | Introduces managers to the fundamentals of cost accounting and control systems. | | |
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| To order by phone, call us toll-free at 800-668-6780 and mention referral code 00494. Outside the U.S. and Canada, 617-783-7450. | | | * You will save more than 20% off the price of the individual components when you buy this collection. | | ** Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country
of import. Please check with your customs office for details. | | | If you do not wish to receive special offer email messages from Harvard Business Review, click here. | | | | | | | | | The Business Fundamentals Series is only $359** and comes with a 30-day money-back guarantee. Save 20% off the individual component prices when you buy this collection.
Product #6655BN | | | | | | | |
