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enews | Developments in strategy+business
The Importance of Frugal Engineering
by Vikas Sehgal, Kevin Dehoff, and Ganesh Panneer
Providing new goods and services to "bottom of the pyramid" customers requires a radical rethinking of product development. Frugal engineering is a process that addresses the needs of these customers, who live in emerging markets and don't have much to spend but still insist on high quality.
Click here to read the full analysis:
http://www.strategy-business.com/article/10201?gko=24674&cid=enews20100817
enews is an exclusive platform for business analysis, insights, commentary, and other intellectual capital from the authors, strategists, and editors at strategy+business.
Art Kleiner
Editor-in-Chief
strategy+business
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