| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | MARCH 2, 2010 | | Define Your Company's Purpose in a Sentence | | | Great companies have a single purpose that drives them toward success. That purpose is simple, straightforward, and no longer than a sentence. For example, Google's is "We organize the world's information and make it universally accessible and useful," and ING Direct's is "We lead Americans back to savings." This is not a tag line but a single idea that defines the company's reason for existing. Discover what your company is best at and put it into a sentence. Don't settle with being the middle of the road, but strive to be the most responsive, most colorful, or most focused. Then, make sure that everyone in your company knows that sentence and uses it to drive success. | | | | | | Read the full post and join the discussion » | | | | | | | | RELATED PRODUCT |  | | | Write a Mission Statement That Your Company Is Willing to Live | | | Harvard Management Communication Letter | | | Many company mission statements don't reflect a real mission — with the result that employees more often pitch the mission statement than post it. This article details the steps to take to craft a mission statement that stakeholders can embrace. | | | | | | | | | | ADVERTISEMENT | | | |  | | | | | | | Follow the Tip: |  |  | | | | | | | BEST SELLERS | | | | | | | | PREVIOUS TIPS | | | | | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
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