Let Your Customers Persuade Themselves

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Let Your Customers Persuade Themselves Michael Schrage If they don't like being "sold," let them convince themselves to buy. How Ford Got Social Marketing Right Grant McCracken The campaign worked because it was founded on fair trade. Read more. The Three-Minute Rule Anthony Tjan Study the context in which customers use your product or services. Read more. A New Framework for Business Models Mark W. Johnson Four questions every successful company can answer. Read more. In a Downturn, Provoke Your Customers Harvard Business Review Article Even as discretionary budgets are drying up, some B2B vendors have found a way to reach their customers' resource owners and motivate them to buy. They do this by identifying a thorny issue in the customer's company or industry and developing an original, compelling point of view about it. Do You Live Social? David Armano Success with social media relies on an organic approach. Read more. ADVERTISEMENT ALSO OF INTEREST Reinvention Linking Marketing Plans to the Balanced Scorecard Analytics at Work: Smarter Decisions, Better Results Do You Want to Keep Your Customers Forever? Understanding Marketing ADVERTISEMENT HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Publishing. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Publishing Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)