B2Bs: Your Email Policy Could Be Hurting You

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Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile B2Bs: Your Email Policy Could Be Hurting You Ruth P. Stevens Your old "opt-in" policy is leaving money on the table. The Secret to Meaningful Customer Relationships Roger Martin Quantitative customer research may get you "rigor" but best to consider the costs of that rigor before abandoning a qualitative approach. Read more. The Delicate Art of Unauthorized Innovation Michael Schrage Know when to quell unprofitable projects with a quiet word — and when to turn a blind eye. Read more. Does Your Strategy Rely on a "Pan-Asian Identity"? Dae Ryun Chang Five questions to help you assess the way you're looking at the region. Read more. Mapping Your Innovation Strategy Harvard Business Review Article In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses — which are at least as complicated as professional football — most companies have not developed detailed game plans. Changing Fashion: An Interview with Gilt Groupe Founder Alexandra Wilkis Wilson Anthony Tjan How one entrepreneur started a company with a friend, pulled in funding, and hired a new CEO. Read more. ADVERTISEMENT BEST SELLERS 10 Must-Read Articles from HBR Guide to Better Business Writing HBR 2009: A Year of Management Ideas HBR's Must-Reads on Managing Yourself How to Get the Right Work Done ADVERTISEMENT HBR Online Trial Access HBR's in-depth business archives FREE for 14 days. Register today » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 1-800-545-7685 (617-783-7600 outside the U.S. and Canada)