The Daily Stat: Some "Natural" Products Are Far from It

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MARCH 30, 2010
Some "Natural" Products Are
Far from It
Nearly 75% of so-called "natural" personal-care products are not so natural, according to a study by consulting firm Kline & Company. The overwhelming majority of products that Kline surveyed in the U.S., Europe, Asia, and Brazil are mostly made of synthetic materials with just enough natural ingredients thrown in to appeal to consumers. In certain countries, standards are so loose that manufacturers can add a flowery label and call virtually any personal-care product "natural."
Source: Kline & Company
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