Pick Your Channels -- and Fights -- in China

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Pick Your Channels — and Fights — in China Max Magni and Yuval Atsmon Choosing from 3,000 TV channels can be tough. Three Tips for Curating Your Audience John Sviokla Treat your customers as if they were rare works of art. Read more. The BP Brand's Avoidable Fall Stephen A. Greyser The oil spill disaster has illuminated the chasm between BP's branding and its operational reality. Read more. The World Cup's Lessons in Narrative and Marketing Justin Fox Soccer, like any brand, is more compelling if you know the story. Read more. Stop Trying to Delight Your Customers NEW! Harvard Business Review Article The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study of more than 75,000 people interacting with contact center reps or using self-service channels found that over-the-top efforts make little difference. In Marketing, South Beats North Scott Berinato How cartography affects where you shop. Read more. ADVERTISEMENT BEST SELLERS Guide to Persuasive Presentations HBR's 10 Must Reads: The Essentials Financial Intelligence Collection HBR's 10 Must Reads on Managing Yourself Guide to Better Business Writing ADVERTISEMENT Job Seekers, Take Note Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)