This Week's Highlight Join the SBA on YouTube, Facebook and Twitter
We are pleased to announce that the SBA has introduced the first phase of its social media strategy this week. On the new SBA YouTube Channel you'll find videos on topics such as financing, exporting and marketing your business. Would you like to be connected with the SBA's newest resources? Keep an eye on the new Twitter and Facebook pages as they continue to be developed.
Recent Articles in the Community Small Business Matters Stand Out from the Crowd – 7 Tips for Creating a Marketing Message that Sticks
What’s your business marketing message? Many small businesses are confused about what their marketing message is and how they should communicate it to the outside world. Here are seven steps you can take to develop a marketing message that grabs the attention of your customers, speaks to them, and promotes action. Read more... 5 Steps to Building a Business Web Site that is Social, Content-Rich, and Makes you Money
Building a Web site and all that this entails - choosing a web host, writing and maintaining actionable and relevant content, and running an online store - is quite an undertaking for any small business. Here are 5 steps to help you set up your company web site. Read more... Business Law Advisor Free Trade Zones: What are They and How Can Small Businesses Benefit?
Many countries designate certain areas within their borders as a free trade zone. Free trade zones help to minimize international trade barriers, enabling importers and exporters to operate under better economic conditions. However, many importers and exporters are unfamiliar with free trade zones and uncertain how to take advantage of them. Read more... 4 Steps to Changing Your Business Structure
Would your business be more successful with a different business structure? Could your sole proprietorship or partnership use more liability protection? Do you want to avoid excessive fees and bookkeeping requirements for your LLC or corporation? Questions like these prompt business owners to reconsider their current business structure. If you are considering a change to your business structure, be sure to understand all of your options and weigh the pros and cons of a switch. Read more... Small Business Cents How To Legally Partner with A Non Profit Organization
Have you ever added $1 to your grocery bill for a charitable donation? If so, you’ve participated in a cause marketing campaign. Cause marketing is a mutually-beneficial branding partnership between a for-profit business and nonprofit organization. Read on to learn the steps your business should take to partner with a non profit organization. Read more... The Industry Word Put the Power of Referrals to Work for Your Business
One of the best ways to build your customer base is through referrals. In today’s connected society, where people are eager to tell their friends and colleagues about worthwhile products or services, getting referrals from satisfied customers is a smart way to expand your marketing reach. How can you put the power of referrals to work for you? Read more...
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