| Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | JULY 29, 2010 | | Win the Sale by Winning Your Customer's Heart | | | Customers are far more likely to purchase a product or service if they feel valued by the person selling it. Underappreciated customers will look elsewhere to make their purchase. Reach out to your customers and make sure they know how important they are to you. Give them the opportunity to meet as many of your staff as possible, all the way up to the CEO. Thank them for their business and ask them to tell you about their company. When you create an emotional connection with them, they are more open to hearing what you have to offer, and much more inclined to purchase. This needs to be a genuine connection, however; your overtures shouldn't be phony or insincere. | | | | | | Read the full post and join the discussion » | | | | | | | | RELATED PRODUCT |  | | | Don't Delight Your Customers Away | | | HBR Article Collection | | | Customers — you can't live without them. But as some thinkers have recently maintained, you can't live with them, either. Indeed, an emerging school of thought contends that the frenzied desire to "delight the customer" has gone too far. | | | | | | | | | | ADVERTISEMENT | | | |  | | | | | | | Follow the Tip: |  |  | | | | | | | PREVIOUS TIPS | | | | | | | | BEST SELLERS | | | | | | | | | | | | | | | | | Job Seekers, Take Note | | | | | | | | | | Whether you've been laid off or are considering a job change, HBR's Guide to Getting a Job will help ensure that your next move is the right one. Only $19.95. Buy now » | | | | | | | | | | | | | | | | | | | | | | | | | |  | Copyright © 2010 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
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